| We
are experts in
trading
ITEX knows a
lot about trade.
We lead the market
in facilitating the
sale and purchase
of media with a trade
component.
We also
come across a lot
of clients who
previously have been
involved with bad
trades, i.e. trades
done directly between
companies that were
not well documented
and/or trades done
through an intermediary
that promised the
world but delivered
very little.
Developing and managing a successful trading
program is very simple if you find an intermediary
who knows how to work with you. That’s
what we do.
The following tenets
guide how we work
with you. ITEX
believes that you
should only:
-
Buy
media with a trade
component that you
would be willing
to buy for cash
-
Trade your
services in exchange
for a committed
media plan from specific
media providers,
not
for the
promise of future media availabilities
-
Fund purchases with
your inventory
when you have
contractual assurances
that your
inventory
will
be handled in a
way that protects
your cash business
and reputation
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