| Efficient
media buying
Creative media planning
Strategically on-target media planning
ITEX Media Services provides strategic media
solutions that increase the size and success
of your
marketing efforts.
Our expertise helps
you increase the
return on your marketing
investment whether
you use us for Complete
Media Planning and
Execution or for
Tactical Marketing
Solutions.
Complete Media Planning and Execution
We provide world-class
media solutions
usually available
only to large advertisers
from the biggest
ad agencies and
media services
companies. We
also have a unique
ability to expand
our clients’ budgets
by 50% or more
in most cases
by enabling them
to fund part of
their
media plan through
trading excess
services. Our full
service solution
includes:
Strategic Planning
– Understand your business objectives
– Define marketing goals to support business
objective
– Identify target audience
– Design and recommend media plan to reach
target audience
Media Execution
– Negotiate competitive rates
– Identify trade opportunities
– Handle all contact with media companies
including contracts
– Coordinate delivery of creative materials
ensuring deadlines are met
– Consolidate invoicing for all media
purchases
Campaign Monitoring, Refinement
and Analysis
– Review all advertising placed for quality
of positioning, reproduction etc.
– Revise media plan as necessary during
advertising period
– Analyze effectiveness
of media plan using
agreed criteria
Tactical Marketing Solutions
You can benefit from
our unique ability
to increase the
size and success
of your media plan
on a tactical
level as well.
Rather than engage
in the full strategic
planning and execution
of your media
plan, we can work
to extend your
existing media
plan. Our media
specialists work
in collaboration
with you and your
agencies to develop
campaigns that
complement your
existing media
plan.
We first work to understand your marketing
goals and existing media plan (i.e., target
audience, purpose,
vehicles). We then identify additional media
options that will help you achieve your goals
and recommend a specific plan. We manage the
purchasing and placement of selected media allowing
you to finance substantive portions of the campaign
by trading your services.
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